Keyword Typeface

This film is about patient and dedicated teaching, about learning to look and visualize in order to design, about the importance of drawing. It is one designer’s personal experience of issues that face all designers, expressed with sympathy and encouragement, and illustrated with examples of Inge [Druckrey]’s own work and that of grateful generations of her students. There are simple phrases that give insights into complex matters, for example that letterforms are ‘memories of motion.’ Above all, it is characteristic of Inge that in this examination of basic principles the word “beautiful” is used several times.

We are surrounded by types, the words on signs, buses, shops and documents which guide us through our lives. Two types in particular are regarded as the faces of Britain - Johnston and Gill Sans. Their story is told by typeface expert Mark Ovenden.

One of the last punchcutters makes a new letter by hand - an artist at work.