In the fourth programme, on publicity and advertising, Berger argues that colour photography has taken over the role of oil paint, though the context is reversed. An idealised potential for the viewer (via consumption) is considered a substitution for the actual reality depicted in old master portraits.
| Title | Ways of Seeing - Season 1 Episode 4 Commercial Art |
|---|---|
| Year | 1972 |
| Genre | Documentary |
| Country | United Kingdom |
| Studio | BBC Two |
| Cast | John Berger |
| Crew | Peter Middleton (Cinematography), Peter Middleton (Editor), Peter Middleton (Sound Designer), John Berger (Writer), Mike Dibb (Director), Mike Dibb (Producer) |
| Alternative Titles | Ways Of Seeing - John Berger |
| Keyword | art, berger |
| First Air Date | Jan 08, 1972 |
| Last Air date | Jan 29, 1972 |
| Season | 1 Season |
| Episode | 4 Episode |
| Runtime | 26:14 minutes |
| Quality | HD |
| IMDb: | 7.60/ 10 by 11.00 users |
| Popularity | 2.568 |
| Language | English |
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