toco toco - Season 2 Episode 17 EDITMODE, Apparel Brand

In this episode, we follow Enami Masaaki, creator and designer at EDITMODE, which produces THE KING OF GAMES brand, and Chikano, who handles photography and the brand’s website. THE KING OF GAMES is a brand that creates original apparel under an official Nintendo license, ranging from tee shirts, to various types of hoodies or shirts. Our first stop will be at Hedgehog Book and Gallery, a shop showcasing books from various countries overseas, in addition to a gallery space that organizes exhibitions for artists from Kyoto and other regions, including THE KING OF GAMES. We will then head towards the NISHITOMIYA Croquette STORE, a restaurant close to EDITMODE’s offices where the two often go, sometimes together with clients. Our last stop will be at EDITMODE’s offices, where we will learn more about their brand’s origins, and its creative approach and style.